I met with the purchasing director of a company once, and he was explaining the challenges of his position.
“I could save half-a-million dollars a year by switching all the vending machines at all our facilities to either all Coke or all Pepsi,” he told me. “But I can’t or there would be an uproar.”
Now it’s important to note that this was not a restaurant or other business with primary involvement with food or drink. That meant that employees and customers were spending millions on vended soft drinks. He couldn’t appreciate the massive secondary income that was generated, only the effect it had on his part of the equation.
I’m guessing that if there were only one choice, the net revenue would be reduced significantly – especially with something like soft drinks where it is a non-essential and there is significant brand loyalty.
How many times do we take the positive for granted and instead focus on some minute shortcoming in our lives?