Daily Archives: September 7, 2015

The Taylor Swift Effect and Democracy

It’s over twelve months until the next presidential election, and we’re already growing weary of the process—and we can’t blame all of it on Donald Trump, no matter how much we may wish to. I’m tired of reruns, and don’t see the need for another Adams, Roosevelt, Clinton, or Bush in the White House.

However, does it really matter?

Taylor-Swift-Performing-in-Toronto--05 Courtesy FABZZ.com

Taylor-Swift-Performing-in-Toronto–05
Courtesy FABZZ.com

The president has the bully pulpit, from which to claim accomplishments not due solely to the president and make promises, which the president lacks authority to keep.

Congress—even with all its gridlock—passes far more laws than anyone needs or can follow. These laws are generally written by lobbyists, who pass them to carious politicians’ staffs. Staff members then brief their bosses; this is actually what the staffer believes the bill means, occasionally based on actually reading the bill, but often just a rehash of the lobbyists’ explanation. This saves our elected officials from actually having to read the bill.

The election arrives, and in America, only about 61 percent of those eligible vote exercise the right. The parties’ hardline supporters are about equal; the conservatives almost always vote Republican and the liberals almost always vote Democrat. There are also who vote for the most attractive looking candidate, a name they recognize, or some other silly reason.

So who determines the outcome of an election?*

Let’s ask it another way; who determines that Taylor Swift should be popular? Who determines that NCIS should stay on the air for at least another season? Who determines it’s time to open a convenience store and hire a handful of people? Who determines that we need a new gadget, gizmo, smartphone app?

These key decision makers are the ones who are open to ideas, evaluate their merits, and then act. Proponents provide them with data—everything from National Public Radio to Wired magazine to negative campaign ads. Some data these people reject, some they accept as valid, but it does not impact their decision, while some makes its way into their decision-making process. Taylor Swift and Barack Obama owe their position to this group of people.

And there’s nothing wrong with that.

*Check out “Who Votes, Who Doesn’t, and Why: Regular Voters, Intermittent Voters, and Those Who Don’t”