Daily Archives: April 10, 2016

Non-Buyers’ Regret

Buyers’ regret is a well understood phenomenon in business. A customer purchases a product, then immediately begins checking to see if it were available cheaper, or if a better product exists. The final outcome? “I shouldn’t have bought it!”

Non-buyers’ regret is when you have the opportunity to buy something, decide not to, then regret it after. Today, I had the chance to buy something I really didn’t need, probably couldn’t afford, and maybe wouldn’t use very often. The price was higher than I was willing to go.

I regret every aspect of my decision! Why? My decision was logical, well thought out, based on a proper cost-benefit analysis, and appropriate. That’s obviously why I hate it so much.

And, you might ask, what does that make me?

Human.