In the absence of honest journalism, the media (plural for medium, as “in the middle” such having a C average in school) have resorted to various gimmicks to attract readers–especially if someone is paying for clicks on the web page. Among the traditional gimicks is the unfinished headline, where they try to make it look like they ran out of space:
Political analysts caught by surprise when president signs bill making
Then there’s the shock/tease headline:
If you thought this starlet was cute in the 1960’s, you’ll be shocked at how she look today!
Gradually we ended up on the rocks:
Fifty year old movie star rocks bikini!
Of course, ending up on the rocks, is another term for failure, so now the media is into fails:
Biggest fails at the gala awards program!
Actually, they might do better if they just made up words:
You’ll absolutely snarzl when you see this!