Real writers claim that they’re successful if they write a predetermined number of words per day before they quit. This is often split between whatever book or other project they are working on, and the cash cow writing. Cash cow writing includes the brochures, instruction booklets, magazine articles, or whatever that they’ve been able to attract; this type of writing provides a baseline income and makes the more creative writing possible without the need to starve.
Of course, if someone commissions a writer to produce a document extolling the virtues of Acme Tire Tread Enhancer (patent pending), there are usually some fairly explicit expectations as to what the writing will include. The creative works, on the other hand, are far more nebulous. It’s a sad fact that most writers have started a project, invested substantial time and effort only to realize that it either needs to be completely redone or abandoned altogether.
On the other hand, bloggers, or this blogger at least, can sit down and decide to write about nothing (as in not writing that day) or to write about nothing (as in some meaningless extemporania) or, on occasion to write something meaningful, pithy and inspiring.
Today is obviously a day of extemporaneousness.